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Eyebrow Grooming - How To Be Brow Beautiful

BEAUTY NEWS | 1 February 2017

Eyebrow Grooming - How To Be Brow Beautiful

Supermodel Cara Delevingne put bushy brows back on the map the second she landed on the world’s fashion stage. Since then, we’ve all been jumping on the eyebrow band wagon. Sales of brow products have increased by £17.8 million over the past five years, according to the NPD market research quoted in The Sunday Times, and by an eye-watering £7 million during the last twelve months alone. The average British woman now spends £200 a year on eyebrow grooming. That‘s a lot of tweaking, shaping, pencilling and powdering!

Sunday Times Style magazine has referred to the rise of the power brow as a ‘browvolution’ and it’s not wrong. Bold brows are very big business. If you search for ‘eyebrow’ on Instagram, you’ll find more than six million posts pertaining to this most pampered strip of facial fuzz. Tinting and threading searches are up 50 percent on last year, according to beauty booking app, Treatwell and at Browhouse, women are paying up to £550 for ‘brow resurrection’ to give them the perfect shape.

While most of us might not have £500 to spare for eyebrow grooming, there’s no doubt that a neatly groomed pair of brows will frame your face beautifully and can make you look younger. In fact, next to your Lypsyl and good mascara, we reckon a decent set of brow tools could just be your most important beauty investment.

The average British woman now spends £200 a year on eyebrow grooming. That‘s a lot of tweaking, shaping, pencilling and powdering!

With so many products to choose from, it’s a jungle if you’re anything less than 100 per cent eyebrow proficient. But don’t panic. Get your shape sorted first. Unless you are confident with the tweezers, an expert can help you pinpoint the most flattering shape.

As far as accentuating your assets goes, the key is to match your brow make up to your natural hair colour. Too light and you could end up looking washed out. Too dark and it will look like two caterpillars have crawled on to your face. Whatever anyone tells you, this is not a good look.

Avoid drawing a solid line on your brows with pencil too. For a soft, more natural-looking arch, apply your pencil in short strokes and build up the colour naturally. Less is more and you can fill in any gaps at the end. We’re a big fan of powder colour as an alternative to pencil. It’s lighter, blendable and easy to use – ideal if you’re a beginner.

Most cosmetics houses now stock an eyebrow range, so you don’t have to pay a fortune for premium price products. Superdrug and Boots are both good places to start and a quick search on Google will flag up a whole host of ‘how to’ videos that will help you perfect your technique.


  • Sunday Times Style 4/12/16
  • Daily Express 15/5/15
  • The Guardian 27/5/16


The views and opinions expressed in this article are those of the author and do not represent those of the Alliance Pharma Plc group. The site may, from time to time, contain links to third party websites. These links are provided solely for your convenience and are not an endorsement, guarantee or recommendation by the Alliance Pharma Plc group for the services or content of such third party websites.

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