The Buzz about Korean Beauty

BEAUTY NEWS | 27 March 2017

The Buzz about Korean Beauty

If you think we’ve all become a bit obsessed with beauty products over here, you’ve never been to Seoul. Few beauty devotees will have failed to notice that the South Korean capital is becoming a superpower in the world of innovative new makeup and skincare trends.

According to Marie Claire magazine, South Korea is about “12 years ahead of the United States in terms of (beauty) technology” and “outpacing other countries in beauty innovation” and, in the skincare world, has become “the new France.”

This current Korean beauty revolution kick-started with BB Creams (short for Blemish Balms). Essentially a classic tinted moisturiser, they got a new name and some clever marketing sparked a demand that shows no signs of slowing. BB Creams were particularly big in Korea because the girls liked the cuteness of saying “BB Cream,” so the story goes.

Cut to now and these tinted complexion boosters are a familiar sight on beauty counters across the length and breadth of the UK, with smart British brands quick to bring out their own versions.

According to Marie Claire magazine, South Korea is about “12 years ahead of the United States in terms of (beauty) technology” and “outpacing other countries in beauty innovation” and, in the skincare world, has become “the new France.”

Next, nestled among the fine powders, highlighters and lip colours came the Cushion Compact, a handy foundation compact that floods your fingers with product when you press down on the sponge. Clever. A steady flow of fabulous trends and products has followed, among them sheet masks, double cleansing rituals and super-highlighters.

The beauty world’s been pretty impressed so far. So what’s the next big thing?

Aquapeeling exfoliation and stick cleansers are just a few of the innovations that are going to be the big news from the Korean beauty labs in 2017, according to beauty Bible, Byrdie.co.uk. But let’s not forget all that super-cute packaging, which is tempting enough

Best start freeing up some space in your make up bag…?

Sources:

AL/2567/03.17/0.001

The views and opinions expressed in this article are those of the author and do not represent those of the Alliance Pharma Plc group. The site may, from time to time, contain links to third party websites. These links are provided solely for your convenience and are not an endorsement, guarantee or recommendation by the Alliance Pharma Plc group for the services or content of such third party websites.

Lypsyl Beauty

Lypsyl is also available from:

Find a stockist